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One Way, forward!

As a small business owner you've probably heard this many times, "if you're not growing you're shrinking."  There is no such thing as middle ground.  Staying the same is a false reality.  Competition is fierce and tell tale signs of a pending crisis are plateauing revenues and customer acquisition rates.  That is why we exist, to help clients like you boost their revenues online. Your online presence...

PublicMarket

Branding, Marinade for Your Company

Branding is to your company, like marinade is to meat. Fantastic, high quality cuts of meat do not necessarily need salt or spice. Instead the spices enhance the flavours of the steak.  It adds to the character of the meat. You might have Texas style BBQ, Argentine steak or asian flavours that give the meat a unique identity. At Lakrits we love helping meat taste better. Have you ever been to...

On-Page SEO checklist

The Must-Have checklist for On-Page SEO

Chances are pretty high that you have heard of SEO (search engine optimization) and along with that, you have heard the fancy terms called on-page SEO and off-page SEO. Quite often we get clients asking us what the difference is and what they can do themselves when it comes to SEO. One part that we recommend our clients get some basic knowledge on, is on-page SEO for...

Yelp Reviews

How Important are Reviews for Your Business?

Online reviews for business are important for greater visibility on directories and other business listing sites, but they are also becoming more important for SEO rankings. It is estimated that 88% of online customers trust reviews on local websites as much as they trust recommendations from people they know. In some instances reviews can make or break your business as well as affect your SEO...

6 factors for ranking locally

6 Factors to Rank Well Locally in 2015

Many assume that large companies automatically rank well in SEO regardless of location. But that isn’t necessarily the case. Many users will search with specific locations in mind because they want to find a local business for their needs. Someone in Santa Barbara looking for a pet groomer wants to find one in Santa Barbara, not Miami. Small and medium business with specific locations seeking...

Getting the most from social media

Getting the most from Social Media in 2015

The use of social media has been steadily on the rise over the last few years due to a number of factors, but especially thanks to improvements in technology and how users are able to connect over a variety of devices. Social media also continues to become an important factor in internet marketing strategies. People are always looking for trends and predictions and there are...