GOOGLE PARTNER: Adwords + Analytics Certified

rooftop pool

It isn’t fair to get winning results without trying.  However that is our goal! Allow us to manage your Adword campaigns and other digital display advertising.  We’ll focus on results, while you reap them.  Our goal is to free you up to do what you do best…your business, not online marketing campaigns.  Now go visit the rooftop pool or do something fun.

We are an accredited agency with Google, also known as a Google Partner. Included with the fancy title is a myriad of benefits., which ultimately help our clients dominate online.   Additional resources, insights and training is provided for Google Partners. This war chest of online marketing benefits ensures that you, our client, win online!
We know what you’re thinking.  Being accredited by Google is great, but what about other search engines and forms of display marketing. For brevity, a simple question:  what is the most used search engine?  Correct Answer: Google. Having a close relationship with them is our upmost priority. In addition we keep up to date on everything Bing, Yahoo and others.

PPC + AdWord Management

We love PPC advertising because it is so transparent, you only ‘Pay Per Click.’ However are your ad’s and keywords optimized?  We see many accounts that we can help.  At times people are over paying, other times simply increasing their per ad budget will provide more effective results.   Our PPC Management Services will first research your competition, then make the strategic adjustments.  By cleaning up and tweaking ad’s to reflect Google’s best practices, we are able to improve your CRO ‘Conversion Rate Optimization’ as well as SEO.

Display Advertising

Want to see your company advertised on YouTube or other websites that you frequent?  It’s cheaper than you think, but can be harder to measure your ROI.  Let an expert create and manage your display ad’s, while you refine your craft and watch your business grow.  If you have the persistence and budget to blanket the Internet with your message, we want to help you with implement the most effective campaign.  Let’s make your brand an icon!

Email Marketing

A fantastic tool for communicating with your followers.  You might not be a wordsmith, or do you feel like you’re mindlessly pitching them another product?  That’s a sure way to loose whatever followers you had.  We believe it is all about providing value.  What motivates someone to read an email, let alone open it.  Our content writing team is not only creative but resilient, allowing your message and brand to be clearly conveyed.

4 TIPS FOR KILLER ONLINE MARKETING CAMPAIGNS

1. Negative Key Words

If you aren’t using them on your campaigns you need immediate help.  Negative key words are absolutely necessary to implement in order to repel ‘bad traffic’ from your site. This is one of the few forms of discrimination we encourage.  For the experienced online marketer this is a no-brainer, but we come across many accounts that don’t have any negative key words.

 

2. Specific Ad Groups

The tighter your ad group the better. The idea is targeted traffic, much like a fishing line and hook, instead of a broad fishing that catches even the unsavory items.  Furthermore broad ad groups can be unseen and have poor click through rates.

3. Motivating ‘Call to Action’

Writing a well crafted call to action is well worth the extra time and creativity spent.  However don’t stop there. Test variations of your call to action, seeing which one receives a higher click through rate.  And because times and people change, run periodic tests to see if new Action Calls work better.

 

4. Mobile & Desktop

Setting up separate campaigns for mobile and desktop browsing allows you to strategize content around how your viewers consumes content. There are some general rules of thumb that determine how or what people are looking for online.  For instance, when browsing on mobile most users are looking for quick results, neatly displayed and easy to navigate.  They also tend to do use a mobile phone as a quick way to connect, not a device to do research.


Let’s see if we are a good fit

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